Your website scored 64, grade D
Needs work: important gaps are costing you business.
Good service, but customers can't find you or reach you fast
Your Google profile is solid and your site loads fast. The biggest gaps are on the first screen of a phone: the call button is hard to find, and nothing says you take emergency calls. AI assistants also aren't naming you yet.
Your top 3 quick wins
The fixes that would make the biggest difference for the least effort.
Conversion & trust
Tap-to-call on the first screen of a phone
Your phone number is in the footer, but not a button you can see when the site opens on a phone.
High impactEasy fix- Why it matters
- Most people who need a plumber are on their phone and want to call now. If the number isn't a tap-to-call button they can see straight away, they call the next company.
- What to do
Put your number, (555) 010-0142, in the header as a tap-to-call button that says "Call now", so it shows without scrolling on a phone.
Conversion & trust
Emergency or 24/7 service is obvious
Your contact page says you take after-hours calls, but visitors never see it near your call button.
High impactEasy fix- Why it matters
- A burst pipe at 9pm is your most valuable call. People in a hurry pick the first company that clearly says it answers now.
- What to do
Add "24/7 emergency service: call now" next to your call button at the top of your homepage.
Answer engines (AEO)
FAQ answers are marked up (FAQPage)
Your site answers questions customers ask, but Google can't tell they're questions and answers.
Medium impactModerate effort- Why it matters
- Marked-up questions and answers are what answer boxes and AI assistants quote. Without it, they quote someone else.
- What to do
Add FAQPage markup to your "Common questions" page. The Fix Kit gives you the code, ready to paste.
How you scored in each area
Conversion & trust
11.2 / 20
4 passed · 3 need work · 3 failed
Local presence
15.6 / 20
5 passed · 2 need work · 1 failed
Answer engines (AEO)
7.5 / 15
3 passed · 3 need work · 3 failed
Generative AI engines (GEO)
8.2 / 15
3 passed · 2 need work · 2 failed
Technical SEO
7.4 / 10
6 passed · 2 need work · 1 failed
Performance & mobile
8.1 / 10
4 passed · 1 need work · 1 failed
Accessibility
6.3 / 10
4 passed · 2 need work · 2 failed
Automated baseline only.
What the paid Fix Kit adds
The free score tells you what to fix. The Fix Kit gives you the pieces to do it. Here's a taste: code ready to paste, with [brackets] where we need you to fill in a detail we can't know.
- Every finding, with the evidence we saw on your site
- Copy-and-paste code that tells Google and AI who you are
- Five FAQs, three Google Business posts and a review request, drafted from your site
- How you compare with your top 3 nearby competitors
- A fix list you can send to your web person
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Plumber",
"name": "Riverbend Plumbing & Drain",
"telephone": "[Your phone number]",
"address": {
"@type": "PostalAddress",
"streetAddress": "[Street address]",
"addressLocality": "Springfield"
},
"openingHours": "[Your hours, e.g. Mo-Fr 08:00-17:00]"
}
</script>